We assume this is a major topic of conversation amongst the MDC PR community, which is assembling in NYC this week. Miles Nadal’s holding company announced that its Big Apple-based agency, Kirshenbaum Bond Senecal + Partners, is teaming up with sister shop Allard Johnson to create KBS+P Canada.
The rebranding will affect Allard Johnson offices in Montreal and Toronto, which serve clients ranging from Subway to Merck. KBS+P Canada’s leadership includes Allard Johnson alum Mario Daigle, who has been appointed president, while Allard Johnson CEO Terry Johnson will assume the role of chairman, KBS+P Canada and Cameron Wykes will take on the dual roles of president, BabyRobot and GM, KBS+P Toronto. On the creative front, Dan Pawych is now CCO of KBS+P’s Canada operation. All parties involved up north will report to KBS+P president/CEO Lori Senecal.
More: “Adrenalina Merges Into KBS+P“