MDC Partners’ Kirshenbaum Bond Senecal (KBS) has launched its first campaign as agency of record for Florida-based moving and storage company PODS.
PODS named KBS as agency of record earlier this month after previously working with the agency on a project basis. Entitled “The Right Move For Your Move,” the campaign centers around two spots running in both 30 and 15-second versions, directed by duo Terri Timely.
“Tiny House” shows a couple who choose to downsize from their overpacked house, storing their excess belonging with PODS. They soon find their decision to move into a micro home has its own set of challenges, however, but PODS is able to help with that as well.
The other spot, “Escape Across The Country,” which follows a couple named Keith and Melissa as they decide to move across the country to escape Melissa’s overbearing parents next door, is less successful due in large part to its dependence on an over-the-top twist ending. Each of the ads ends with KBS’ “The Right Move For Your Move” tagline.
“Our creative strategy for ‘The Right Move for Your Move’ campaign puts the consumer first, showing how PODS’ disruptive approach to moving and their unique container system empowers consumers,” KBS group creative director Matt Creamer said in a statement.
The campaign runs across broadcast, social and digital with a media plan crafted by KBS partner agency TMK.