Moser and Hernandez will both report to KBS President Mike Densmore. Their arrivals follow a series of account wins, including World of Hyatt, PODS and Dean Foods, as the agency rebounds from the end of its relationship with BMW and the departure of global chief creative officer Patrick Scissons.
Moser arrives at KBS following over four years in business development roles for BBH New York, most recently as business development director. During her tenure with the agency, BBH New York brought in new clients including Brighthouse Financial, Seamless, Grubhub and TAP Portugal. She also spent time as account lead for Netflix. Prior to that Moser served as a project leader for McKinney for a little over a year, following two years with Saatchi & Saatchi in account executive roles.
“Alison has proven on a big stage the ability to create and nurture new business opportunities through both existing and new clients,” Densmore said in a statement. “Her experience will be invaluable for the growth of our agency and I am thrilled to work with her again.”
“KBS’ momentum this year is undeniable, and I am looking forward to working with Mike and the great team at KBS to enhance and expand our relationships with new and existing clientele,” Moser added. “It’s an exciting moment to be a part of.”
Hernandez returns to KBS following six years at Droga5, most recently serving as PR and communications manager. During his time with Droga5 he worked on media relations strategies for campaigns for clients including Under Armour, Pizza Hut, Honey Maid, MailChimp, Tourism Australia, Johnsonville, The Y, Chase and Quilted Northern. He began his career at KBS as an administrative assistant in 2011.
“We are excited to welcome Danny back to KBS, Densmore said in a statement. “Throughout his career, Danny has demonstrated expertise in developing and implementing strong communications strategies for agencies and clients alike. I’m happy to have him onboard to tell our agency narrative through our work, capabilities, people and internal initiatives.”
“Returning to the agency that introduced me to the ever-changing world of advertising is a humbling and exciting opportunity,” added Hernandez. “I look forward to working with the team at KBS to communicate the agency’s positioning of creating human purpose in a tech-obsessed world as well as amplify our clients’ marketing efforts via earned media.”