AdWeek has the full story regarding Kaplan Thaler’s decision not to defend the $95 million Aflac account. KT created the well-known duck campaign featuring, at one point, Gilbert Gottfried.
If I’m not mistaken the team behind that campaign thought of it after toiling for weeks about what to do. Allegedly, as they walked back to the office from lunch one day, someone passed a pond with ducks in it. When one quacked, this person heard the word Aflac. The end.
More: “Savage Loses Ad Dollars but Stands by Statements”
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