Kaplan Thaler Passes on Defending Aflac Account, Biz Now in Play

By Matt Van Hoven 

AdWeek has the full story
regarding Kaplan Thaler’s decision not to defend the $95 million Aflac account. KT created the well-known duck campaign featuring, at one point, Gilbert Gottfried.

If I’m not mistaken the team behind that campaign thought of it after toiling for weeks about what to do. Allegedly, as they walked back to the office from lunch one day, someone passed a pond with ducks in it. When one quacked, this person heard the word Aflac. The end.

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