JWT is attempting to step their game up with this latest campaign dubbed, the “Smirnoff Nightlife Exchange,” and expose different cities to other nightlife scenes and cultures from around the globe.
Fourteen cities including Sydney, New Delhi, Buenos Aires and Miami will play host host to this event. These cities around the globe have spent the past few weeks swapping ideas about what makes their nightlife scenes unique via Smirnoff Crate. On November 27th, all will be unveiled when the parties take place simultaneously in each city. You want the public to respond? Promise them a party. Who doesn’t doesn’t love themselves a nice soiree?
As part of this effort, JWT also brokered a first-ever partnership with MTV International that includes coverage on MTV News and exclusive web content on how it all comes together to be aired online. Added bonus: If you hit the “Like” button on Smirnoff’s U.S. Facebook page, you can get invited to the Miami event.