Two years after parent company Puma named JWT New York as its lead creative agency, golf equipment and apparel company Cobra Puma Golf also chose the agency to lead creative.
VML had formerly handled creative duties for Cobra Puma Golf, after defeating incumbent id29 in a competitive review in February of 2014. JWT New York will now handle create duties for both the Cobra Golf and Puma Golf brands, effective immediately. The agency will be tasked with creating a new global brand campaign encompassing broadcast, print, digital and social media, while also dealing with analytics and strategy.
“With J. Walter Thompson’s proven track record and deep understanding of the PUMA brand, a partnership between Cobra Puma Golf and J. Walter Thompson is a natural and exciting extension of our already strong collaborative relationship,” Cobra Puma Golf president and CEO Robert Philion told LBB. “We are excited to have them on board, helping us to expand our brands’ reach through our marketing stories and creative campaigns.”
“It is a privilege to grow our strong global partnership with PUMA,” added JWT worldwide chairman and CEO Gustavo Martinez. “As brands that have focused on innovation, technology and compelling design for superior game enjoyment, we are thrilled to have the opportunity to make pioneering work for the Cobra Puma Golf brands.”