JWT New York has appointed Anthony Nelson as head of content production. In the position, Nelson will oversee the development of video and film content for the agency’s New York office, while reporting to Brent Choi, chief creative officer for JWT New York and JWT Toronto (a position Choi was appointed to last October).
Nelson joins JWT from Thursday Afternoon Films, where he has served as an executive producer since last August. Before that, he spent eight months with Goodby Silverstein & Partners New York as director of production, working as creative production lead for all of the agency’s accounts. That followed nearly two and a half years as senior vice president, group executive producer at BBDO New York, focusing on the agency’s GE account. Prior to joining BBDO he spent around a year and a half as executive vice president, director of integrated production for FCB New York and was part of the Oreo “Daily Twist” team that won a Cyber Grand Prix at the 2013 Cannes Lions International Festival of Creativity. That followed over five years with CP+B as executive integrated producer, working with clients such as Microsoft, Nike, Best Buy and Old Navy, Volkswagen and Burger King.
“From gifs to Super Bowl spots, Anthony has done it all,” said Choi. “He’s passionate about bringing world-changing ideas to life and has the track record to prove it. He’s a non-traditional producer with both a scrappy, startup mentality and big agency experience, with the passion that will help us deliver breakthrough ideas for our clients. We’re thrilled to have him join our team.”
“I’m excited to be joining J. Walter Thompson New York at such an interesting time,” added Nelson. “There’s real momentum with fantastic brands. I’m looking forward to working with Brent, Lynn and the team to help make great work for our clients.”