JWT Atlanta released the new spot “Every Corner” for Jiffy Lube, an extension of last year’s “Give it you straight” campaign.
“Every Corner” highlights Jiffy Lube’s “expertise and convenience” in a straightforward 30-second spot, with the title referring to the chain’s ubiquity. Directed by Joaquin Baca-Asay, the spot was filmed in one continuous take, giving the spot a fluency and immediacy as it follows the check list Jiffy Lube technicians go through when performing maintenance on a vehicle. It also helps give the spot a visual identity in an effort to keep it from being too forgettable. The broadcast spot is supported by radio, digital, social and OOH elements reinforcing the “expertise and convenience” idea.