JWT Launches ‘Every Corner’ for Jiffy Lube

By Erik Oster 

JWT Atlanta released the new spot “Every Corner” for Jiffy Lube, an extension of last year’s “Give it you straight” campaign.

“Every Corner” highlights Jiffy Lube’s “expertise and convenience” in a straightforward 30-second spot, with the title referring to the chain’s ubiquity. Directed by Joaquin Baca-Asay, the spot was filmed in one continuous take, giving the spot a fluency and immediacy as it follows the check list Jiffy Lube technicians go through when performing maintenance on a vehicle. It also helps give the spot a visual identity in an effort to keep it from being too forgettable. The broadcast spot is supported by radio, digital, social and OOH elements reinforcing the “expertise and convenience” idea.


Jiffy Lube, Client
J. Walter Thompson Atlanta, Advertising Agency
Perry Fair, President & Chief Creative Officer
Jeremy Jones, Executive Creative Director
Jeff Hampton, Associate Creative Director / Copywriter
Derek Kirkman, Associate Creative Director / Art Director
Troy Leyenaar, Senior Copywriter
Peter Blitzer, Director of Integrated Production
Erika Tribble, Senior Integrated Producer
Kyle Lusk, Senior Planner
Chris Hooper, Group Account Director
Shane Haney, Account Director
Brittany Robinson, Account Supervisor
Annabel Lyon, Assistant Account Executive
Mindshare, Media Agency
MJZ, Production Company
Joaquin Baca-Asay, Director, MJZ
Lalou Dammond, Producer, MJZ
Emma Wilcockson, Executive Producer, MJZ