JWT and Jose Cuervo Part

AgencySpy has learned that Diageo owned Jose Cuervo and JWT are going their separate ways. A source revealed the client’s departure earlier this evening.

Diageo’s tequila joined JWT just over a year ago, when the agency won the business in a review. Among the competitors then were BBH, Arnell Group and Tribal DDB.

In 2007, Jose Cuervo spent $20 million. It dropped another $10 million in the first quarter of 2008. But we know that doesn’t necessarily mean anything these days.

Initial Coverage: “New Business for JWT”