Marriott International named SS+K lead creative agency for JW Marriot, Adweek reports, handing the agency global creative duties for the luxury brand which has 79 locations in eight regions worldwide.
SS+K beat out several unspecified agencies in a review handled by Joanne Davis Consulting in New York, taking over lead creative duties from Team One, who will continue to handle advertising on Marriott’s Ritz-Carlton brand. The agency will partner with M&C Saatchi, who purchased a one third stake in SS+K last November, on ads overseas, taking advantage of M&C’s 21 offices outside of the U.S. Adweek notes that, “according to a recent job posting for a director of brand marketing,” the brand spends up to $30 million annually. Media responsibilities were not part of the review and remain at MEC.