Jung von Matt Stages ‘The Great Escape’ for Graubünden Ferien

By Erik Oster Comment

Jung von Matt/Limmat AG found a unique way to capture the attention of busy Zurich commuters for Graubünden tourism organization Graubünden Ferien.

The agency launched an interactive/OOH campaign for the organization in which stressed out city dwellers were greeted by a resident of the small mountain village Vrin. He spoke directly to commuters, extending an invitation to come visit him in the mountains (and even printing a train ticket) as an antidote to stressful city life. The man even offered to speak with bosses and professors to excuse their absences. Launched with the insight, derived from the 2014 Job-Stress Index, that stress is a growing problem for city dwellers, the campaign shows commuters a peaceful alternative, even if just for a day trip.

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