Julius Dunn is the man behind the new Adversi+y/One-Club program that is trying to bring a little flavor to the ad business.
When asked “What will become of the traditional advertising agency model?” Dunn had this to say in a recent interview:
“It will never be the same… It’s already not the same just comparing it to where it was five years ago. Gamers have changed the game. YouTube has changed the game. Facebook and MySpace have CHANGED, THE, GAME! It’s a new day for advertisers and their clients because the consumer attention span just got “that” much shorter, and with technology being so accessible they have no problem letting you know how much you and your products suck.
Then you factor in Patricia Gatling and all that she has done in office as the NYC Commissioner for Human Rights, and the attention she has brought to the lack of diversity in the advertising industry. It’s clear to see things have changed, are changing and will change even more, and we [Adversi+y/One-Club] hope to be one of few catalyst for tomorrow’s change.”
While Dunn hits all the talking points that have been floating around the business for at least two years, we like the way he said it: quick and deadly.