My, how the mighty have fallen. Well, not really, considering New Kids on the Block (or NKOTB in their later, mature years) had their heyday over two decades ago. Anyhow, one of the group’s main former pop idols, Jordan Knight, has now taken his talents to the infomercial world, belting out hits for–wait, what?–Old Navy’s summer catalog. Yes, this somewhat amusing video comes to us from none other than Crispin Porter + Bogusky, which continues stoking our late 80s/early 90s nostalgia (Blossom spot, anyone?) by using the singer to promote its client’s flip-flops and summer tees among other things. Yeah, we’re not sure what to think either, but you can check out the Facebook component of the campaign here. Credits after the jump.
WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
EXECUTIVE CREATIVE DIRECTOR(s): Jason Gaboriau
CREATIVE DIRECTOR(s): Robin Fitzgerald, Cameron Harris
SENIOR INTERACTIVE COPYWRITER(s): Jamie Toal
SENIOR COPYWRITER(s): Dafna Garber
SENIOR ART DIRECTOR: Tushar Date, Laura Potsic
VP/HEAD OF VIDEO PRODUCTION: Chad Hopenwasser
EXECUTIVE INTEGRATED PRODUCER: Deb Drumm
JR. INTEGRATED PRODUCER: Jackie Maloney
PRODUCTION COMPANY & CITY: Curious Film, New South Wales
DIRECTOR(s): Miki Magasiva
PRODUCER(PRODUCTION CO): Peter Holani
POST PRODUCTION CO & CITY: Arsenal
EDITORIAL COMPANY & CITY: Cut + Run
EXECUTIVE PRODUCER: Carr Schilling
EDITOR: Frank Effron
ASSISTANT EDITOR: Russell Anderson
MUSIC COMPANY & CITY: Search Party, Portland
PRODUCER: Sara Matarazzo
COMPOSER(s): Nicholas Wright
EXECUTIVE INTEGRATED MUSIC PRODUCER (AGENCY): Bill Meadows
SET STYLIST: Lisa Harlock
VP/GROUP ACCOUNT DIRECTOR: Danielle Whalen
ACCOUNT DIRECTOR: Kate Higgins
CONTENT MANAGEMENT SUPERVISOR: Joselyn Bickford
CONTENT SUPERVISOR: Charissa Kinney
CONTENT MANAGER: Maggie Lannon
ASSISTANT CONTENT MANAGER: Michelle Forbush
EXECUTIVE BUSINESS AFFAIRS MANAGER: Amy Jacobsen
COGNITIVE ANTHROPOLOGIST(s): Lindsey Allison, Jennifer Hruska