A month after winning Johnson & Johnson’s domestic media account, the company named UM’s J3 as its global media agency, following a separate review, Adweek reports, picking up business from MEC and OMD in the process. Johnson and Johnson spends around $2.5 billion on measured media annually, according to Kantar Media.
According to a statement from Johnson & Johnson, J3 will handle media for “consumer goods, pharmaceuticals and medical-device segments in Europe, Latin America, the Middle East and Africa, as well as the Asia-Pacific region.”
“Throughout the review, each of our incumbent agencies demonstrated extraordinary commitment to the process, our people and business,” the client added. “With this new partnership, Johnson & Johnson will continue to drive leading media capabilities and we look forward to expanding our partnership with J3 around the world.”
In a year with a seemingly endless barrage of media reviews, Johnson & Johnson’s is one of the biggest. American Airlines recently concluded its own media review, awarding its $60 million business to MediaCom, while Six Flags chose Moroch Partners as media agency for its $45 million account. Other media reviews launched this year include Mondelez, General Mils, Sony, Volkswagen Group, BASF,GoDaddy and P&G.