Guess Pedro Cabral’s words didn’t quite stick. Six months or so after the head of Isobar North America proclaimed that his new ECD hire John Reid’s “creative vision and experience are right in line with the essence of our business,” we’ve received confirmation that the latter is no longer with the Aegis Media-owned agency.
According to those familiar with the matter, Reid and Isobar “have mutually agreed to part ways.” The creative, who was working out of San Francisco, joined from Butler, Shine, Stern and Partners, where he was a CD for nearly two years and worked on campaigns including Radio Shack/Lance Armstrong as well as other accounts such as Epson. Prior to that, he spent two years as an ACD at CP+B on VW, Domino’s, Ask.com, Burger King, AmEx and Miller High Life among others.
A tipster tells us meanwhile that while at Isobar, Reid “made significant progress winning big briefs from Coca-Cola, doing interesting work like Dolby Theater Update with Adam West, and attracting modern creative talent.” His replacement hasn’t been announced as of yet.