John Hunt is TBWA’s Worldwide Creative Director and wouldn’t you know it — he’s written a book called “The Art of the Idea” — which includes things like quotes about Nelson Mandela (sunrise, sunset) and quips about what it means to have ideas.
And there’s a party for the launch, too! Interestingly, I’ve received the invite a few times, but never from the luminaries at TBWA, always from some smart person who was invited to go and thought I’d like to know about it. TBWA doesn’t like me, so they play the cold shoulder game. Well, now let’s play the, “is Matt going to show up and make it awkward for everyone” game. I’m reigning champ, bitches.