“If you had a button that could reverse time, you’d use it, wouldn’t you?” asks a young man in a blue business suit at the beginning of Johannes Leonardo’s 60-second spot promoting PlayStation Vue, Sony PlayStation’s streaming TV service which was announced in March. A series of other hypothetical questions regarding theoretical technology follow, including a magnetic force field, robotic legs giving you extraordinary strength and a real-life save point. It all leads up to the question, “If you had a TV experience better than you ever imagined just waiting for you inside your PlayStation, you’d use it, wouldn’t you?”
The answer to all the questions, obviously, is “Of course,” as the ad reminds viewers who already own a PlayStation that they already have access to the service, while presenting it as a selling point to those who don’t. It marks Johannes Leonardo’s first work promoting the PlayStation Vue since winning creative duties last fall. The straightforward nature of the ad and its “Start Vueing” tagline show a clear confidence in the service. The spot made its debut yesterday at E3 in Los Angeles, where Sony also announced that it will begin including certain channels unbundled beginning next month.
Credits:
Client: Sony
Agency: Johannes Leonardo
Chief Creative Officers: Jan Jacobs / Leo Premutico
Executive Creative Directors: Tom Martin / Julian Schreiber
Art Director: Verenice Lopez, Jerome Marucci
Copywriter: Devin McGillivary, Steven McElligot
Head of Production: Cedric Gairard
Executive Producer: Sevda Cemo
Producer: Tina Diep
Associate Producer: Dustin Grant
General Manager: John McCarthy
Account Director: Marc Gellman
Account Supervisor: Adam Rubin
Planning Director: Jennifer Colman
Associate Strategist: David Ceng
Production Company: MJZ
Director: Fredrik Bond
Executive producer: Kate Leahy
Line Producer: Alicia Richards
DOP: Crille Forsberg
1st Assistant Director: Mark Taylor
Production Designer: Petr Kunc
Post Production Company: The Mill, Los Angeles
Exec Producer: Enca Kaul
Producer VFX: Will Lemmon
Producer Color: Antonio Hardy
Shoot Supervisors: David Lawson, Becky Porter
Creative Director: David Lawson
2D Lead Artist: Becky Porter
3D Lead Artist: David Lawson
2D Artists: Andy Dill, Daniel Lang, Anthony Petitti, Narbeh Maridossian, Patrick Munoz, Tara DeMarco, Steve Cokonis, Tim Robbins
3D Artists: Phil Mayer, Majid Esmaeili, Steven Olson, Matt Longwell, Martin Rivera, Mike Di Nocco, Aldrich Torres, Monique Espinoza, Itai Muller
Matte Painting: Andy Wheater
Motion Graphics: Justin Demetrician, Greg Park, Andrew Marks
Colourist: Adam Scott
Art Department Coordinator: Daniel Midgley
Production Company in Prague: Unit & Sofa
Exec Producer: Fady Saleme
Line Producer: Nikola Mohorita
Radio Production Company: Sonic Union
Founder/Engineer: Stephen Rosen
Executive Producer: Justine Cortale
Producer: Melissa Tanzer
Casting Director: Maria Pappalardo
Editing House: Union Editorial
Executive Producer: Caryn MacLean
Senior Producer: Susan Motamed
Editor: Patrick Ryan
Assistant Editor: Andrew Droga
Cutting Assistant: Melissa Geczy
Music House: Q Department
Composer: Drazen Bosnjak
Producer: Zack Rice
Assistant Producer: Guin Frehling
Mixer: Steve Rosen