In 1962, John Kallir, Jerry Phillips and Warren Ross opened one of the first pharma agencies, named KPR. But, following the consolidation of Johnson & Johnson into WPP and IPG, the 40-person shop is closing.
According to a report in Medical Marketing & Media (MM&M), some of the 40 KPR alums may be absorbed by sibling Omnicom’s family of agencies.
“It’s still an iconic brand,” said Pat Sloan, SVP and corporate director for Omnicom’s Diversified Agency Services group. “The aim is that it could live on under another network. We’re looking to redistribute talent wherever possible and minimize layoffs.”