Home Depot is starting to feel like New York Fashion Week. Doesn’t it seem like there is always a review, speculation about a review or some such thing with that company? This time, it’s the media account. Adweek is saying that four incumbents have been put on notice: “Initiative, which handles most of the client’s traditional buying and planning and is believed to also be pitching digital chores. Digitas, the digital media incumbent, is defending. Independent Response Mine Interactive, which handles search placements and Newspaper Services of America.
So… who is in the pitches? Anyone?
More: The Richards Group to Retain $750 Million Home Depot Account