Jerry O’Connell has played plenty of characters, from a kid in Stand By Me to a detective on Curb Your Enthusiasm. Lately, he’s been playing himself as host of The Real Love Boat and other reality shows.
In a new campaign, “Winning Day,” O’Connell plays spokesperson for SciPlay, a mobile social gaming company. He enthusiastically gestures as images of slot machines and the Vegas Strip whiz around him. He emphasizes that the app brings the excitement of Las Vegas slot machines to users from coast to coast.
The campaign by Rain the Growth Agency features multiple linear TV and OTT spots with O’Connell appearing on a bright, Quick Hit Slots-branded Vegas Strip and content for digital and in-app assets. He touts the free-to-play app experience that provides users with daily bonuses and prizes, including a 6-million-coin bonus for new users who download the game.
“I have dedicated my life’s work to entertainment. This collaboration with SciPlay is a natural extension of my passion for sparking excitement and fun for people everywhere,” said O’Connell in a statement. “I thoroughly enjoyed bringing Quick Hit Slots and the Vegas experience to life through these commercials. It has been a real pleasure working with SciPlay, and I can’t wait to see how the campaign resonates with their players.”
SciPlay looked to Rain the Growth Agency to use data to develop the integrated campaign. The agency led media planning, media strategy, creative strategy and production, as well as ongoing analytics support. Through the agency’s data-driven approach, YouGov consumer intelligence was cross-referenced with a comprehensive list of celebrities indexed by customer sentiment to pinpoint the ideal spokesperson aligned with the Quick Hit Slots target audience.
“Partnering with an industry leader that also values data-driven strategies enabled us to deliver a strong audience-first campaign that will drive app downloads and elevate the SciPlay brand,” said Sue Collins, chief client officer at Rain the Growth Agency in a statement.