Jennifer Hohman Joins kbs+ as Global CMO

By Erik Oster 

Kirshenbaum Bond Senecal + Partners appointed Jennifer Hohman as global chief marketing officer, a new position at the agency, Adweek reports. Hohman will be based out of the agency’s New York offices and will report to Guy Hayward, global CEO, and Ed Brojerdi, CEO of kbs+ New York. She will be responsible for global marketing and new business development, working with clients such as BMW, Skype and American Express.

Hohman joins kbs+ from IPG Mediabrands, where she most recently served as head of global accounts following a stint as executive vice president of North American business development. Prior to IPG Mediabrands, Hohman worked for agencies including IPG McCann Worldgroup/MRM, UM and OgilvyOne Worldwide. Over the course of her career she has worked with global clients such as Nationwide, Charles Schwab and Hershey’s.

“I felt like [joining kbs+] was the natural next step in my career,” Hohman told Adweek. “To be under one roof and really collaborate with creative, media, programmatic and social teams and to be with an agency with the aspirations to grow its footprint globally pretty aggressively¬†felt like the next evolution in my career.”