The new James Bond theme song, called “Another Way to Die,” is performed by Alicia Keys and composed by almost-goth rocker Jack White. It is also playing in a Coke commercial. Watch it above. Jack is pissed. His assertion is that the theme song has been downgraded to just another broadcast background tune. White released this statement:
“Jack White was commissioned by Sony Pictures to write a theme song for the James Bond film ‘Quantum Of Solace’, not for Coca Cola… Any other use of the song is based on decisions made by others, not by Jack White.”
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Um, duh. Jackie, come on… you’ve been in the business too long to be playing this game. Theme songs, pop hits, etc. end up in ads, all the time. Please.
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