IPG global brand experience agency Jack Morton has elevated Shelley Elkins in the chief creative officer role. She’s been with the agency since 2016, previously as senior vice president and executive creative director.
Elkins will now join the executive leadership team and be responsible for steering the agency’s global creative vision, which includes chairing its international creative council. Her appointment comes after former Jack Morton global CCO Bruce Henderson left to shift client-side in February, becoming the first chief creative officer for SmileDirectClub.
“Shelley is an exceptional and inspiring storyteller,” said Jack Morton CEO and chairman Josh McCall. “Her proven track record for creating extraordinary brand experiences coupled with her infectious energy and passion made her a natural fit for the role. The impact she has made on our business is well recognized and we’re looking forward to her pushing the limits of our creative output.”
Elkins is credited with driving award-winning creative for Jack Morton, garnering Clios, Reggies, EX and PRO recognition for clients Covergirl, Charmin and M&M’s. She’s also helped the agency score new business such as most recently MillerCoors, which named Jack Morton its lead agency partner for experiential, sports, music and entertainment marketing last month. Elkins was also Jack Morton’s signatory on the original Time’s Up Advertising letter, alongside 179 other women in the industry.
Before Jack Morton, Elkins spent eight years at Digitas, most recently working with global brands in the retail, automotive, CPG, healthcare and home appliance industries as vice president and creative director.
Elkins will continue to be based out of Chicago and report to Julian Pullman, vice chairman and president international.