It’s that time of year again, the chill is in the air, leaves are falling from the trees, and it’s time to start thinking about what’s doing above your upper lip.
Yes, the month-long event that is Movember is once again almost upon us as participants (here are some agency examples from last year) will start the month clean-shaven and then spend November growing and grooming their moustache, while asking friends and families to donate to men’s health charities.
The above video shows Movember’s new “taking it to the streets” strategy, as well as a penchant for trying to make mustaches seem extreme. I’m not sure what that’s all about, to be honest. But I’m all for people growing mustaches that make them look like 1980s relief pitchers. Other changes involve referring to participants as “Mo Bros” and the coining of the term “Generation Moustache” (I’m pretty sure Generation Moustache already happened, starting in the seventies). Some new initiatives are MOVE, a global initiative to get people to be more physically active; Mo Rated Barbers, “a global network showcasing the best in class barbershops from around the world dedicated to fine grooming, fine moustaches and to changing the face of men’s health”; and the Movember Collection, “a range of limited edition merchandise created by Movember’s very own creative design team, for sale to the Mo community via Movember.com.”
If you’d like to register to participate in Movember, or just want to learn more, you can do so at the official website. I won’t be participating, since I look like I’m about twelve years old when clean-shaven and can’t imagine going a whole month without my beard. Plus I’d be terrified that someone might actually refer to me as a “Mo Bro.”