Turns out that this long winded primary we’re in (Hillary said this, Obama said that and what the hell did Bill say?) has been a major windfall for advertising, creative and media agencies alike.
Martin Sorrell has this to say this morning on Channel 4 radio:
“What we’ve seen I think on both sides of the Atlantic and around the world is an increase in activity… along with some of the other events that we all talk about, such as the Beijing Olympics, European football championships and political spending around the US elections, which have stimulated ad spending in 2008 and probably will continue to the end of the year.”
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Sorrell also put a damper on rumors that WPP will be moving out of London to save some cash on the taxes.
“I think it’s difficult because we’re a British company and, I hope, we’re a British success story and so its difficult in terms of reputation issues in a general sense to do that.”
Hunh. Good for ol’ Martin to consider the branding, no?
[Source]