Australian actress Isla Fisher plays a reluctant celebrity spokeswoman in VCCP Sydney’s new spot for ING Direct, entitled “Monloluge.” She nervously talks herself through the role, which only contains one line, “ING Direct, how banking can be.”
“How am I going to make that sound real?” she asks herself, walking onto the set. She goes on to complain about the tightness of her dress and work in quick jabs at fellow Australian actors Hugh Jackman and Russell Crowe before the camera rolls…at which point things go awry. The spot is the latest ad to feature a reluctant spokesperson, a trope popularized with Droga5’s “If We Made It” spot starring Anna Kendrick and perfected by Ricky Gervais in M&C Saatchi’s campaign introducing Australia to Neflix for Optus. As far as the style goes, Isla’s “Monologue” falls somewhere in the middle of the pack, a good deal more entertaining than Neil Patrick Harris in W+K’s New York’s recent work for Heineken Light, but the joke is starting to get a bit stale.