Is It OK to Borrow an Idea When…

By Matt Van Hoven 

Deaf Awareness Week has borrowed an idea from TBWA\Chiat\Day for their campaign highlighting the dangers of playing your Mp3s too loud. Apparently it’s for the National Foundation for the Deaf, a New Zealand organization.

TBWA did not immediately respond to a request for comment, but being that this is for a good cause and all our guess is they don’t mind terribly. The ad reads: “Mp3 players do permanent damage to young ears. Check your volume levels at saveyourhearing.org.nz.”

Via CampaignBrief

More: “Hey BBDO, Creative Commandment #7 Is: Thou Shall Not Steal From Spike Jonze

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