We’ve seriously lost count as to how many brands have latched on to the Iron Man 2 blitz in the past few months, but here’s Y&R’s submission for the LG Ally smartphone called “The Plan”. In the midst of all the superhero/villain battling and destruction, a cast that looks like they’re straight off a CW show come to the rescue with the help of various apps on their LG smartphone. Guess the message is who needs Iron Man when you have a different kind of Ally with you. Credits after the jump.
More: “Dr. Pepper Gets in on the Iron Man 2 Marketing Frenzy”
Executive Creative Director:
Scott Vitrone
Ian Reichenthal
Global Creative Director:
Darren Moran
CD/AD:
Gabe Hoskins
Copywriter:
James Maravetz
Executive Producer:
Jessica Dierauer
Prodco:
Biscuit Filmworks
Director:
Tim Godsall
DP:
Matthew Libatique
EP:
Holly Vega
Line Producer:
Rick Jarjoura
Editing House:
Arcade Editorial
Editor:
Geoff Hounsell
Asst. Editor:
Hayley Mann
Editorial Producer:
Ali Reed, Deanne Mehling