Iron Man Aligns with LG in Latest Marketing Tie-In

By Kiran Aditham 

We’ve seriously lost count as to how many brands have latched on to the Iron Man 2 blitz in the past few months, but here’s Y&R’s submission for the LG Ally smartphone called “The Plan”. In the midst of all the superhero/villain battling and destruction, a cast that looks like they’re straight off a CW show come to the rescue with the help of various apps on their LG smartphone. Guess the message is who needs Iron Man when you have a different kind of Ally with you. Credits after the jump.

More: “Dr. Pepper Gets in on the Iron Man 2 Marketing Frenzy


Executive Creative Director:
Scott Vitrone
Ian Reichenthal

Global Creative Director:
Darren Moran

CD/AD:
Gabe Hoskins

Copywriter:
James Maravetz

Executive Producer:
Jessica Dierauer

Prodco:
Biscuit Filmworks

Director:
Tim Godsall

DP:
Matthew Libatique

EP:
Holly Vega

Line Producer:
Rick Jarjoura

Editing House:
Arcade Editorial

Editor:
Geoff Hounsell

Asst. Editor:
Hayley Mann

Editorial Producer:
Ali Reed, Deanne Mehling

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