Among my resolutions for 2013 is the desire to act more mature, especially when my public persona is in use. Now that I’m firmly in my mid-20s, the adult thing to do would be stop writing about things like boobs and farts on AgencySpy, and start taking my critiques of marketing a bit more seriously. However, when Kiran sends me spots like this, I cannot help but relapse. Readers, I hope you can forgive me.
As we’re told in this iPhone spot from TBWA\Media Arts Lab, our narrator is in the midst of a dream, one he says he’s enjoying quite a bit. In said dream, he’s getting double-teamed by Venus Williams and Serena Williams, two tennis legends who our narrator apparently fantasizes about. Now, notice that they’re not playing tennis, but instead in the midst of an epic game of ping-pong, with each sister assigned to play with one of the narrator’s balls.
Now, the worst that could happen would be that the narrator’s precious iPhone 5 wakes him up before things get even more heated. Luckily, the iPhone 5 comes with a “Do Not Disturb” function, which will allow him to ignore interruptions while he’s asleep. How does iOS know what calls are “important” and which ones are not? We may never know, but we do know that his dream will continue uninterrupted, perhaps in Apple purgatory’s locker room. Again, sorry for the relapse, and I’ll try harder next time. But, seriously, TBWA\MAL. You know damn well what you’re implying.