IPG’s Cadreon Recruits GroupM Exec as President of North America

By Lindsay Rittenhouse 

Cadreon, the ad-tech unit of IPG Mediabrands, has hired Sean Muzzy to enhance its programmatic offerings and expand its capabilities across all media channels in the newly-created role of president of North America.

Muzzy hails from WPP’s Neo@Ogilvy Worldwide, which was brought under GroupM’s Mindshare last year, where he led the customer intelligence practice, focused on data and AI, as chief product and platform officer. Having been with Neo for more than a decade before shifting to Cadreon, Muzzy also held stints as CEO of North America and CEO of the U.K. while there.

In his new role, Muzzy will report to Cadreon global CEO Erica Schmidt but will serve as the lead on product and programmatic technology solutions to the larger Mediabrands network spanning UM, Initiative and Reprise, plus all of their clients.

“It’s really exciting to see what Erica has done over at Cadreon,” Muzzy told AgencySpy, adding that he’s “watched from afar” how Schmidt has grown the ad-tech firm’s client roster and product development since she was appointed global CEO in March, and is “super excited to get started” in the new position.

As global CEO, Schmidt has been focused on leveraging IPG’s programmatic offering worldwide. She told AgencySpy that one of her first tasks in the role was to “find a suitable person” with the “strength and caliber” to maintain Cadreon’s leading position in the programmatic space.

Schmidt said Muzzy’s “depth of knowledge, technical skills and data-first approach will be invaluable to Cadreon and the broader IPG network.”

Meanwhile, Schmidt has been expanding Cadreon’s leadership team and said the industry should expect more announcements on that front following the hiring of Muzzy. She recently promoted Frank Minishak to executive vice president, global general manager, from svp, U.S. general manager, and Amanda Kigel to svp, national programmatic strategy, from svp, partner innovation at Magna Global.

“We have a really bright and exciting future ahead of us,” Schmidt said.

Muzzy will be based in New York where he will oversee the U.S. and Canada as a member of Cadreon’s executive and regional team.