The template hasn’t changed much with this official iPad ad as the hip tune (not quite as catchy as those of previous Apple efforts) and first-person perspective are intact. Having debuted during last night’s Oscars broadcast, this pretty meh spot doesn’t really pump us up for the iPad release and was unfortunately eclipsed by the sight of Steve Jobs sporting a tux and roaming the red carpet in support of Up.
More: “The Original iPad”
Advertisement