Two positive financial reports from the ad industry in one day? Well, I’ll be damned. The Internet Advertising Bureau released new numbers today which reveal that internet ad revenues hit $5.9 billion in Q1 of this year, making it the highest first-quarter revenue level on record.
According to the IAB, this new figure represents a 7.5 percent increase over the same period in 2009. This new data shouldn’t come as a huge shock though considering that the Internet’s been basically unaffected by the economic downturn, having taken over magazines for the first time in ad market share last year and being expected to grow to 17.1 percent by 2012. Below is an IAB chart that highlights quarterly ad revenue since 2001.