JWT is parting ways with worldwide chief creative officer Matt Eastwood, who is leaving to pursue an unspecified venture, and eliminating the worldwide CCO role at the agency, Adweek reported. Eastwood joined JWT in that role from DDB New York back in 2014.
JWT worldwide CEO Tamara Ingram made the announcement in an internal memo today, which we’ve included below.
I’m writing to share the news that Matt Eastwood, Worldwide Chief Creative Officer, has exited J. Walter Thompson to pursue a new adventure. We thank him for his contributions and wish him continued success in his future endeavors.
We are reimagining the future of the agency. This is a structural decision that will allow us to be more agile, leverage our collective global bench strength and encourage the burgeoning diverse ‘maker culture’ growing within J. Walter Thompson. As such, we have no plans to replace the role.
Creativity remains at the very core of our business, but today it is an even more collaborative process. It is borderless. It is broadly focused. We are increasingly relying on the people who are closest to making and creating the work. And, we are re-imagining the future of how this shift will be reflected within our organization and our leadership structure.
The Worldwide Creative Council will evolve to better reflect the needs of the agency. It will continue to be a pivotal part of our organization internally, and set standards and practices for how we improve the quality of our work. And, there will be a fluid roster of talented individuals with myriad skill sets.
Additional strategic changes will include the use of technology to evaluate creative concepts at a much earlier stage. This will allow us to be iterative in real time and to ensure we are evolving our work to be stronger, more innovative and have a greater impact on our clients’ business.
I am committed to protecting, supporting and developing the creative community and culture within JWT. I am looking forward to sharing more specific information soon. For now, it’s business as usual and we will keep the trains running as we head into Cannes.