Internal Memo: Ogilvy Promotes Joe Sciarrotta and Alfonso Marian to U.S. Co-CCO Roles

By Erik Oster Comment

Ogilvy & Mather promoted Joe Sciarrotta and Alfonso Marian to roles as U.S. co-chief creative officers, Adweek reports.

Ogilvy & Mather U.S. CEO Lou Aversano announced the news in an internal memo today. According to the memo, Sciarrotta and Marian will be tasked with driving the agency’s strategy while working closely with Aversano and U.S. chief strategy officer Steve Zaroff.

Aversano cited Ogilvy & Mather worldwide chief creative officer and co-chairman Tham Khai Meng in describing Sciarrotta and Marian as “true champions of Pervasive Creativity” with “the passion, dedication and talent to inspire game-changing work that will take Ogilvy’s global creative agenda to the next level in the U.S.”

Here’s the full memo sent to all Ogilvy U.S. staff under the subject line “Joe Sciarrotta and Alfonso Marian.”

We are thrilled to announce the appointment of Joe Sciarrotta and Alfonso Marian as co-chief creative officers, Ogilvy USA. Under Joe and Alfonso’s leadership in their previous positions, Ogilvy USA won a record-breaking 35 Cannes Lions this year, demonstrating that we can truly make a difference when we break the mold and produce brilliant campaigns that drive positive outcomes and create powerful emotions.

In their new roles, Joe and Alfonso will be responsible for driving our Twin Peaks strategy of Pervasive Creativity and Effectiveness, while working closely with our new U.S. chief strategy officer, Steve Zaroff, and the group leads to ensure we have the strongest creative offering to deliver for our clients.

Tham Khai Meng, our Worldwide Chief Creative Officer and Co-Chairman, said it best when he noted that, “Joe and Alfonso are true champions of Pervasive Creativity. They have the passion, dedication and talent to inspire game-changing work that will take Ogilvy’s global creative agenda to the next level in the U.S.”

Here’s a little background on Joe and Alfonso:

Joe joined Ogilvy over 15 years ago. Most recently he worked on Glade’s “Museum of Feelings,” Kiwi’s ‘Portraits Completed” and Morton Salt’s OK Go video, “The One Moment.” He was also part of the creative team that won the 2006 Grand Effie for Dove’s “Campaign for Real Beauty.”

Alfonso joined Ogilvy in 2011 and has led breakthrough, award-winning work for clients including UPS, Kimberly-Clark, British Airways and BlackRock. Honored with the Irving Wunderman Award, Alfonso is known for developing talent, and injecting imagination, curiosity and passion into all of his creative work.

Individually they are giants, but together they will be unstoppable. Please join Khai and me in congratulating Joe and Alfonso on this well-deserved appointment.

Lou

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