Today Revlon consolidated its advertising account with WPP, naming Grey as its global creative agency of record and naming MediaCom as its global media agency of record for its entire brand roster. MediaCom had handed the North American media business since 2010.
The appointments were made without a review.
“I wanted to share the terrific news that Grey has been selected as the global creative agency of record for Revlon, one of the world’s leading global beauty companies with sales in 150 countries,” Grey chairman and CEO Jim Heekin announced in an internal memo today.
Heekin went on to specify that Grey’s New York office will serve as the “global hub” for the account, with the agency’s responsibilities including “traditional and digital advertising, promotion and activation marketing.”
Here’s the memo in full:
I wanted to share the terrific news that Grey has been selected as the global creative agency of record for Revlon, one of the world’s leading global beauty companies with sales in 150 countries.
The global portfolio of brands we will handle includes two of the company’s largest, Revlon and Elizabeth Arden, among others. We will provide integrated communications services including traditional and digital advertising, promotion and activation marketing. Our flagship New York office will serve as the global hub.
Calling Grey one of the foremost beauty agencies in the world, our new client said we demonstrated superb creativity, strategic thinking, integrated capabilities and a deep understanding of the beauty sector.
Revlon’s iconic stature, rich heritage and reputation for continuous innovation has made it an industry leader since the 1930s. It is an honor to be entrusted with Revlon’s brand portfolio and to work together to break new ground in global marketing.
I want to congratulate and thank everyone who has contributed to this win especially our intrepid beauty team leaders Debby Reiner, Seema Patel and Alice Ericsson.
This huge win, along with those of Walgreens and Applebee’s, coming as they have in our Centennial year, underscore the success of our “Famously Effective” creative philosophy.
Jim Heekin, Chairman & CEO
We don’t currently have spending totals for all of these brands. But it’s safe to say that, in the words of Joe Biden, “this is a big fucking deal.”