About a year ago, Intel and Toshiba partnered together with the help of Pereira & O’Dell to create “The Beauty Inside,” a so-called “social movie” that paired not-quite-movie stars Topher Grace and Mary Elizabeth Winstead as two young actors who can’t believe that this is where their careers have taken them thus far. The big budget online film was apparently effective enough at whatever it was trying to do to spawn a spiritual sequel, “The Power Inside,” starring Harvey Keitel as a guy you kind of feel sorry for until you you consider that he’s still finding work at his age.
As a press release tells us, the heavily product integrated plot will consist of “An alien invasion by a race of extraterrestrial moustaches and unibrows who take over the upper lips and eyes of people around the world. The main character is Neil, who together with his friends and the help of technology discovers his inner strength to defeat the moustache and unibrow invaders called Uricks. Intel-inspired Ultrabook™ devices by Toshiba play an important role in Neil’s journey of self-discovery.” We assume “inner strength” and “Intel-inspired Ultrabook™ devices by Toshiba” are pretty interchangeable in this scenario.
Similar to its predecessor, computer processor fans every can be part of the film by interacting with the protagonist via Facebook. Users can also upload a photo of themselves, edit that photo with a moustache and unibrow, and reach self-actualization after the process is completed. Credits after the jump.
Lead Agency: Pereira & O’Dell
PJ Pereira, Chief Creative Officer
Jaime Robinson, Executive Creative Director
Jason Apaliski, Creative Director
Ross Cavin, Copywriter
Neil Ramanan, Copywriter
Chris Adams, Art Director
Brett Beaty, Art Director
Jeff Ferro, VP of Production
Bill Spangler, Film Producer
Kelsie Van Deman , Senior Integrated Producer
Gary Theut, VP of Client Services
Henry Arlander, Account Director
Lisl Schilperoort – Account Executive
Nick Chapman, VP of Strategy
Justin Cox, Strategy Director
Josh Brandau, VP of Media
Andrew Matthews, Media Strategist
Pete Fishman, Media Strategist
Production Company: Furlined | Love Child
Director: Will Speck and Josh Gordon
Executive Producer: Diane McArter
Executive Producer: David Thorne
Producer: Jan Wieringa
Writer: Matt Robinson
DP: Jo Willems
VFX/Online: Zoic
Executive Producer: Cally Morton
Creative Director: Rob Moggach
VFX Producer: Matt Olmon
Graphics: Laundry
Music: Elias Arts
Sound Designer: Peter Rincon