Intel Apes “Elf Yourself” Concept for Tomorrow’s Stars` Site

By Kiran Aditham 

EVB and Toy (lest we forget) must be sitting pretty as it seems the parties’ “Elf Yourself” campaign for OfficeMax has spawned a gazillion imitations over the last few years. The latest is Intel’s “Tomorrow’s Stars, Today” web destination created by Singapore-based firm The Upper Storey, who are giving visitors the chance to “rock star” themselves by uploading a pic and taking the lead role in a 3D commercial all their own. Still, it’d be hard to one-up our mustachioed friend who’s been the centerpiece of the brand’s TV campaign since May.

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