Ingersoll Rand appointed Indianapolis-based agency Young & Laramore as agency of record for its Trane and American Standard Heating and Air Conditioning brands. Young & Laramore will be tasked with brand strategy, creative, social media, media planning and buying, analytics and measurement for the brands and will collaborate with Havas Formula on PR.
“We’re thrilled to be working with another great set of brands in the home category,”Young & Laramore president Tom Denari said in a statement. “Our team did a great job of demonstrating our understanding of homeowners, leveraging our experience with brands including Brizo, KraftMaid, Angie’s List, Stanley Steemer, Hillman and Scotts Lawn Service. We’re very excited about this partnership and look forward to our work together.”
The appointment follows the arrival of designers Sara Frucci and Rachel Regan at Young & Laramore last week. Last March, the agency picked up lead creative and strategic duties on hardware brand The Hillman Group.
Young & Laramore’s first work for Trane and American Standard Heating and Air Conditioning is expected in the third quarter of 2017 and will include broadcast, digital, social and OOH elements.