From Mother London comes “Make Room for Your Life,” a new campaign for IKEA (you may remember the agency/client’s recent collab) that highlights the benefits of Swedish-designed home storage a reminds you what a ball of filth you’ve become.
The campaign’s first spot, “Living Together,” follows the musical romantic entanglements of a couple whose house is so dirty that they can only communicate to each other through a cover of the Bee Gees’ “Living Together” (performed by British band An Escape Plan). Inject some IKEA whimsy, and the couple unite in a beautiful new living space that would probably take the average person about 6 months to build. But, as this spot as quite an escape from reality, the IKEA storage units assemble themselves and the couple doesn’t fight at all. It’s a twee kid’s dream home.
Peter Wright, IKEA UK and Ireland marketing manager, says of the campaign, “’Make Room for Your Life’ demonstrates our understanding of everyday life at home and the problems that a lack of good storage gives everybody.” Yes, losing your spouse amidst piles of old shit has happened to all of us. So, buy some IKEA storage units or, you know, just throw that crap out or donate it to charity or something. Credits after the jump.
Creative Agency Mother
Art Director Mother
Copywriter Mother
Planner Mother
Agency Producer Mother
Director Adam Berg
Production Co Stink
Producer Ben Croker
Editor Paul Hardcastle