Ignited has a new social campaign promoting Bravo’s new series, Online Dating Rituals of the American Male, which premieres March 9th.
The new campaign is tied to a promoted post on Buzzfeed examining “The 10 Types of Guys You Find On Every Dating Website.” At the end of the post, readers are invited to take a short quiz to discover which of “six species of men that exist in the dating wild” they are or is their type. After completing the survey, @BravoDating will tweet one of six video results: Catchitis Perfecta (“Mr. Perfect”), Clinger Onis (“The Clinger”), Doublis Bookeris (“The Player”), Love Seekitis ( “The Romantic”), Liaris Apperancean (“The Liar”), and Predatorus Obnoxious (“The Predator”). As you can imagine (this is Bravo we’re talking about), these are pretty silly. The narrator treats the subjects like he’s narrating a nature documentary (thus the latin species names); it’s easy to imagine David Attenborough providing the narration. You can check out “Liaris Apperancean” above, and stay tuned for “Doublis Bookeris” and “Predatorus Obnoxious,” along with credits, after the jump.
Executive Creative Director: Jordan Atlas
Art Director: Phil Samartan
Copywriters: Kevin Eis & Andre Query
Executive Producer: Diego Espana
Account Director: Bree Bandy
Senior Account Executive: Lesley Stahl
Director: Nasar Abich
Director, Interactive Software Development: Jeff Klaasen
Senior Interactive Producer: Kim Howe
Strategic Planning Credits:
SVP Strategic Planning: Mark Simmons
Social Strategist: Julienne Lin