“It was clear early on that Mistress understood our business needs and brand ambitions,” Ibotta CMO Suchit Majmudar said in a statement. “The Mistress team entrenched itself within the Ibotta family and reflected our core values, such as integrity, boldness and outhustle, through the pitch process.”
Mistress will be responsible for creative, brand strategy, media buying and planning and social media strategy, tasked with developing campaigns to help Ibotta grow in 2018 and beyond.
“Walk through Ibotta’s Denver headquarters and you feel the pace, electricity, and ambition of this forward thinking company,” Mistress partner and executive creative director Scott Harris said in a statement. “We felt immediate chemistry with their culture, and are excited to lend our skills to help them redefine what shopping means in this dynamic modern context.”
“Ibotta represents a new breed of client that requires a creative agency with a focus on solving clients’ pain points and business problems. We will provide them with rigorous strategic planning, best-in-class creative and integrated media and analytics all spanning both traditional and social media,” Mistress partner Amir Haque added. “The era of agency as a simple intermediary between brand and media provider has ended. Marketers seek agency partners to drive business and brand outcomes in an increasingly fast-moving, complex, and competitive marketing landscape.”
The appointment follows Mistress launching its first work for Qdoba last November and welcoming three hires in newly-created senior leadership positions at the beginning of the year. Last July, Mistress merged with fellow Los Angeles independent agency Supermoon.