The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, has named Libby Morgan as its svp, chief strategy officer, and Sheila Buckley as IAB’s executive in residence. Morgan and Buckley will both report to Sheryl Goldstein, evp member engagement and development, IAB.
Morgan will oversee thought leadership and content development for IAB, including the IAB Centers of Excellence—the Experience Center, Programmatic and Data Center, Media Center and research functions. Additionally, Morgan will also be responsible for editorial and content strategies for all IAB events and programming.
“Libby’s deep understanding of how innovation derives from the intersection between marketing and technology fits extremely well with IAB’s purpose and mission,” said Goldstein in a statement. “Libby’s extensive experience working with brands, both as a consultant and agency leader, brings a critically important perspective to our work that will continue to help shape the future of the digital advertising industry.”
Most recently, Morgan served as the global president of MRM Commerce, where she launched its strategy, consulting and digital transformation practice. Previous positions include president of The Born Group and managing director of iCrossing.
Buckley will work with IAB to develop solutions and services designed to help the industry move forward. She will help lead the development of effective programs to educate, inform and share IAB insights-based recommendations for publishers, platforms, ad tech, brands and agencies. She will also advise on programming for the organization.
“Sheila is a seasoned media executive with a keen understanding of all sides of the digital ecosystem, ranging from publishers to ad tech and data companies,” said Goldstein. “Her experience as a sales leader is invaluable in guiding IAB towards the best offerings for our valued members.”
Prior to joining IAB, Buckley was svp, sales at Dstillery, a custom audience solutions company for brands and agencies. Previous positions include CRO of Demand Jump, svp, head of sales North America at Business Insider, and svp, head of sales North America at Criteo.