Hyatt Close to Picking an AOR

By SpyWriter 

A couple of months ago we talked about Hyatt dumping Euro and looking for a new agency. We got an email from an AS tipster that says the Hyatt pitch is down to the final stages for some agencies:

“It’s down to BBDO and Cutwater in the Hyatt pitch. BBH is still in, but I think the client (CMO) did that to hedge her bets more than anything. Martin and Riney were said to have the great ideas, but they were given a slightly different brief than the other agencies. The others went sophisticated, while Martin and Riney went contemporary and friendly. If you’ve ever been to a Hyatt Regency in Dallas, or Georgia or Florida, sophisticated is not the word that comes to mind. Looks like the client is playing several different hands in order to please her bossman(aka CEO)”

Seems like Hyatt doesn’t know what they’re looking for. Maybe the breakup wasn’t Euro’s fault.

Update: A BBDO insider has confirmed that BBDO is indeed in the running. They are presenting today (Tues, Aug. 5th). We’ll keep you posted on the final decision.