Huge Parties It Up for Crate and Barrel

By Erik Oster 

New York agency Huge teamed up with production company STORY and director Laurie Rubin for a pair of holiday broadcast ads promoting Crate and Barrel.

Huge’s creative teamed worked with Rubin, Crate and Barrel product specialists and food stylists to  assemble a holiday tableau for each spot decked out with Crate and Barrel products. Each table setting also is designed to reflect a different personality, showing the range of tastes the brand can cater to. Set to singer Stacey Marcus’ rendition of “The Most Wonderful Time of the Year,” each spot keeps the table settings front and center, uncluttered by narrative or voiceover, ending with the tagline, “Design for the way you celebrate.”

The team created 19 different tabletop settings for the pair of spots, but Rubin says they easily could have created more. “Crate & Barrel has so much great stuff, it was tough to winnow it down,” she said. “We ‘auditioned’ a lot of arrangements to arrive at those that told the best story about the range.”


Client: Crate & Barrel

Phyllis Aragaki, VP/Creative

Suzy Cirulis, VP/Marketing

Lis Foley, Director/Marketing

Jeanette Mitchell, Senior Marketing Manager

John Johanson, Director of Merchandizing for Direct Marketing

Karen Gaebe, Creative Director

Sonna Spiegel, Creative Director

Dana Littlefield, Senior Producer/Crate & Barrel Marketing Studio

Karhryn Norris, Producer/Crate & Barrel Marketing Studio


Agency: Huge

Holly Mason, VP/Client Services

Mary Lee, Engagement Director

Dorothy Austin, Art Director

Julian Tippins, Copywriter

Steven Garcia, Integrated Project Manager

Chris Detoy, Senior Producer


Production: STORY

Laurie Rubin, Director

Mark Androw and Cliff Grant, Executive Producers

Mary Langenfeld, Head of Production

Melody Hinkley, Proudcer.