Digital agency Huge has promoted managing directors Patricia Korth-McDonnell and Eric Moore to the newly-created positions of global chief marketing officer and global president, client services. Korth-McDonnell will lead the agency’s marketing and communications teams and handle handle global new business, while Moore will be in charge of strategy for existing client relationships. Both will report directly to Huge CEO Aaron Shapiro.
“We’re at the stage now where increasingly agencies like ours have a lead agency relationship with clients across broad marketing and brand strategy, not just digital, so we thought it was important to have a CMO position that really reflects those capabilities that we’re offering in the marketplace,” Shapiro told AdAge.
Korth-McDonnell originally joined Huge in July of 2005 as a partner, client services in New York, before being named managing director of Huge’s West Coast operations in 2012. Huge will name a successor for Korth-McDonnell in this role shortly.
Moore joined Huge in February of 2011 as managing director of Huge’s Brooklyn headquarters, as well as client services. While with Huge he has worked with clients including American Express, Google and Morgan Stanley. Prior to joining the agency he served as senior vice president, client engagement at Razorfish for twelve years, while also taking on business development and management roles. While with Razorfish he worked with such clients as The New York Times, Condé Nast, Crain Communications, Dow Jones and Sirius XM Radio.
Huge also appointed Jeff Brooks as its New York president, succeeding Moore. He arrives at the agency from MDC’s Assembly, where has has served as chief commercial officer since July of 2014. Prior to joining Assembly, he spent two and a half years as CEO of M&C Saatchi. In recent years he has also served as CEO and chief digital officer for Euro RSCG, co-CEO of Euro RSCG New York and CEO of Euro RSCG 4D. He has also held president and managing director roles with Atmosphere Proximity and, beginning in early 1999, served as partner, management supervisor at Ogilvy & Mather.