Tax services provider H&R Block appointed WPP-owned, Kansas City-based global marketing agency VML as its social media agency of record today.
VML will be tasked with handling social strategy, listening, analytics and social content creation for the brand, which has around 12,000 company-owned and franchise retail locations in the country. The agency has previously worked on social strategy and content for brands including Wendy’s, Gatorade, Kleenex, Motorola and the Tennessee Department of Tourist Development.
“H&R Block is excited to work with the cutting-edge social team at VML,” said H&R Block CMO Kathy Collins. “From our award-winning blog to a variety of other channels, social media allows us to engage with our clients in meaningful ways.”
So far, 2016 has been a fairly big year for VML. The appointment follows VML being named creative AOR for Wendy’s without a review back in March (the agency had formerly been the brand’s digital AOR). After that win, and subsequent creative promotions, the agency expanded its VML West operation with the opening of a new San Francisco office and a series of senior appointments. Last month, VML New York appointed two new group directors and released spots for Motorola and Legoland.
“Like VML, H&R Block started in Kansas City and has grown to be an important leader in its industry nationwide,” said VML global CEO Jon Cook. “As a contemporary marketing partner, we’re excited to put VML’s expertise in social media to work for H&R Block.”