HP Touches Windows 8 in All the Right Places

By Bob Marshall 

Upon seeing the above BBDO NY-created spot for HP and Windows 8, it seemed like yet another attempt by the PC world to make their products appeal to the hippest masses a la Apple. In fact, it reminded me of the “I’m a PC” campaign that Windows ran a few years back, with popular indie DJ Girl Talk yelling the phrase before he jumped in a mosh pit of sweaty teenagers. However, I would encourage you to watch the entire 30-second spot, as the reveal at the end is what makes this great.

Sure, DJ Robbie Wilde has an exceptionally unique situation for which the touch capabilities of Windows 8 are helpful to him. But, this spot both demonstrates the product, tells a touching story and displays the “cool factor” all in 30 seconds, which is just about as much as you can ask for.

Credits and a second, less-compelling spot follow after the jump.

Chief Creative Officer: David Lubars

Executive Creative Director: Tom Godici

Executive Creative Director: Greg Ketchum

Creative Director: Mark Voehringer

Senior Art Director: Miles Gilbert

Senior Copy Writer: Nick Sylvester

Senior Account Director: Ladd Martin

Account Director: Casey Ritts

Account Manager: Heather Linde

Senior Account Executive: Jon Colclough

Assistant Account Executive: Jordan Isicoff

Head of Integrated Production: Dave Rolfe

Group Executive Producer: Alex Gianni

Executive Producer: Annie Uzdavinis

Music Producer: Loren Parkins

Production Company: Motion Theory, Los Angeles

Director: Mathew Cullen

Executive Producer: Javier Jimenez

Line Producer: Bernard Rahill

Production Supervisor: Malcolm Wax

Production Coordinator: Tara Clark

Director of Photography: Tami Reiker