…Before it becomes an operating principle rather than a sound bite at Advertising Week?
“We have to stop thinking about media as bridges that we march messages over into people’s mouths and mind. And start thinking about creating experiences that change behavior and providing access to those experiences in the most relevant places.”
– Andrew Robertson, president and CEO of advertising agency network BBDO Worldwide.
More: BBDO’s Love Letter To New Balance[source] [image source]