We go together like milk and…
Most people would finish the phrase with cookies, naturally. But in its latest “Got Milk” spot for the California Milk Processor Board, Goodby Silverstein & Partners offers up a host of alternatives.
“Love Stories” imagines milk as trying its luck in the dating scene, “playing the field” with such unlikely combinations as the aforementioned foods, in addition to a donut, a taco and a chicken wing.
The message, of course, is that milk pairs well with a variety of foods, in addition to its famously complementary, crumbly confectionary companion. While we’re not sure about some of those combos (Tacos, really?) there’s certain charm to seeing a glass of milk riding on the back of a bicycle with a donut and the approach offers up a nice change of ace for the campaign.
The Drum reports the spot will be supported by print ads featuring the tagline, “Food Loves Milk,” much to the chagrin of the copywriter who proposed the “Everyfoodie Loves Milkmond” concept.