Meet Floyd Hayes.
Agency: Head Creative Bloke, Cunning New York
Key Work: Original MINI Cooper launch in the UK, Gail Porter projection on Big Ben and creating London’s first real beach for BA
Recent Work: Developed the Ultimate Local tourist booth for BHH and NYC & Co. and “Fully Booked,” a global literary charity story reading event that takes place in pubs.
Little Known Fact: He can Lucid dream at will.
Quote: “If it’s not useful, it’s useless.”